Audio Visual Event Production

Whether you are organizing a conference or putting on a rock concert, audio visual production is the way to go. Audio visual productions will market your product or present the best program on earth. You will have clear audio and dynamic visual presentations that will wow that customer or audience.

What is the big deal?

Audio and visual event production is as important for the service guy as well as the most significant concert promoter. A professionally installed audio system will have them knocking down your door with sales since they cold hear your pitch and understand specifically what item or service you are offering.

PresentationsIt is necessary to have visual along with audio in event production. The exact same thing can take place in a big conference hall with visual along with the audio. Your customers or listeners that are in the back can just see a little person flowing back and forth behind the podium. With big HD video screens behind the speaker, even somebody with poor eye sight can see the speaker in clear definition and vibrant colors. The viewers can actually see your body language and know what figures and facts are very important. Your message will ring true in both the visual sparkle of your reality on screen and the clear, succinct audio that is spread equally through the hall without static or distortion.

If you have a PowerPoint discussion or other media that needs audio and visual enhancement for your event production, you can rest assured that the lecture that you give will be able to show the details whether it is a chart, video clip, or text. The different colors and visuals can be dynamic as they are displayed on whatever size visual gadget you desire. The graphics can be as big as life, as you aim to make clear a certain point or message.

Audio and visual event production and video production companies like MediaKool.com has actually come of age for businesses these days. No longer does a person need to yell across the space or have actually posters stapled on a easel. Your clients will know you are tech savvy and you are on the cutting edge with these dynamic media tools. Your audio clips will sound loud and clear and your visuals will be impressive as you gain your clients trust and make that business deal.


Audio and visual production is as significant for the businessman as well as the top concert promoter. It is important to have visual as well as audio in audio visual production. If you have a PowerPoint discussion or other media that needs audio and visual enhancement for your event production, you can rest assured that the lecture that you offer will have the ability to display your info whether it is a text, video clip, or chart. Audio and visual event production has come of age for the organization’s of today.



Turn Your Home Business into a Profitable Opportunity

Here are the Essential Steps to This Business Expansion

Many successful home business owners may wish to grow their thriving ventures in a number of ways as turnkey enterprises, dealers, vending machine suppliers, direct or network marketing companies, or through licensing. One of these expansion methods is packaging and selling their businesses as opportunities for other entrepreneurs to purchase; but not as franchises.

All franchises are business opportunities, but not all business opportunities are franchises. Licensed business opportunities differ from franchises in that they are generally more affordable to purchase; do not have royalty fees or operational fees; and are more flexible in their operations. Both structures, however, must adhere to specific regulations. (See “Resources.”)

Owners of franchises or business opportunities provide their buyers with varying levels of training and support to help them succeed.

If you are considering packaging your business into a purchasable opportunity, here are some essential steps you should consider:

Step One: Consider if your business model can be operated profitably by other people and in other locations.

If your business depends on a very specific region’s resources or is best-operated by only you, it obviously will not be operable elsewhere. Being reasonably-priced and having a type of product or service that is exceptional and increasing in demand across the country will also help improve its chances to appeal to prospective buyers and being profitable no matter where it is operated.  An example of this:  A law firm SEO expert can build up a client base, then sell the business to another expert, with no drop off in service.

Step Two: Strategic planning is next: writing a business plan or business “blueprint,” for this expansion phase, similar to the first one you used to launch your existing business.

Often businesses fail when their owners expand too rapidly or without the right kind of planning. Consult with professionals who are experienced and qualified in assisting entrepreneurs in their businesses’ transitions into opportunities to help you build a solid footing for this type of growth. Ask for these experts’ referrals from successful business opportunity owners; members of associations in your industry; and-or the staff at local offices of governmental business development centers. (See “Resources.”)

If you think you might like to extend your venture into an opportunity or even a franchise, document all your procedures and business’ operational details now as you continue to run your business. It will help you later in providing the important details that buyers will follow to ensure them the same success you have achieved.

Step Three: Consider the legalities. In addition to local and state regulations you must follow, the Federal Trade Commission has rules for business opportunity and franchise owners (“See Resources”).

The FTC’s Business Opportunity Rule requires sellers of business opportunities to give potential buyers a one-page disclosure document. Educate yourself as to all the additional legalities involved with duplicating your business to create an opportunity and then hire legal experts to assist you. Their expertise will assist you in composing writing contracts and licensing agreements; registering in the states or provinces in which your opportunities will be running; and more. It is your responsibility to find out all you must do to fulfill your compliance obligations when offering a business opportunity.

Step Four: Calculate all your current operating expenses and then add the projected costs involved in making your business model saleable.

Realize that the financial costs of expanding into a business opportunity may cost as much, if not more than it did for you to start your business. First, consult with your financial experts to calculate and project if your opportunity will be profitable for you. This is extremely important in preventing you from financial downfall, especially if the figures reveal that it is not worth it to expand. Though you may be disappointed, it is better now to accept the reality of it not working on paper, than going ahead and losing everything, including the business you have now.

If the profitability potential is there, however, then add all the projected costs such as the attorney and registration fees, marketing and advertising campaigns, creating manuals and-or software, assembling equipment or packaging, training that might be involved, and any other expenses you might have to incur. Remember these costs will be in addition to your daily operating expenses of your present business.

Do not neglect this step and take your time to be sure to include all possible costs in your calculations. It will be extremely important in helping you decide if you can afford to grow into an opportunity; if it will be profitable for you; and if you can approach a lender for an expansion loan. Two recommended resources:

*The U.S. Small Business Administration (SBA), has an excellent online page of financing and loan information (even though the SBA does not loan money directly to small business owners): www.sba.gov/category/navigation-structure/loans-grants.

*SCORE.org also has helpful business online information, workshops, and a search capacity to find a local office near you.

Step Five: Decide how to launch and market your opportunity.

Before launching your opportunity, do a complete market research as to the publications, online sites, and other media outlets to which your potential buyers have access, so your marketing tactics will get the best responses. Many business magazines like Home Business Magazine® or the New York Times, and others have “Business Opportunities” advertising sections in which you can first advertise your opportunity; and include your web site’s URL for more information. Of course, use all the free social media venues as possible, too, to get the word out.

A well-written press release appearing in your target media outlets is one of the best promotional methods you can use to introduce your opportunity. Include photos with your release to enhance its appeal.

As your opportunities are purchased, encourage referrals and positive testimonials from satisfied buyers to increase your sales. Continue to keep your opportunity in the news through blogs and social events.

Step Six: Strive to stand out from your competitors.

Stay in contact with your buyers to help them succeed, and include their suggestions to improve your opportunity’s business model. Incorporate new industry and technological innovations and trends so your business operates efficiently and stays current.

For tips and encouragement, be sure to network information with other business opportunity owners through membership in your industry and opportunity associations. Their advice can help you avoid costly mistakes; plus you can exchange potential leads and practical ideas.

Experts say that expanding your venture into a business opportunity is actually like starting a new business altogether. Developing the ability to successfully direct and train others to operate your business model successfully; analyzing how to make your opportunity be accepted in different towns, states, or even other countries; and continually consulting with your professional experts to evaluate and monitor your opportunity’s operations and growth are just some of the new components and challenges you will face in creating an opportunity from your business. A great example of this is andré cisp. He has built an online juggernaut for smartphone repairs in Portugal.

It can be a daunting step, but for those who have successfully turned their home businesses into opportunities, they say they are gratified in giving others a more hopeful future doing work they choose and making money doing it. These business opportunity owners not only love their work, they want to see others achieve the same success and profits they have realized with their original home ventures.

If you are considering the possibility of increasing your venture this way, consult with knowledgeable experts,** being sure to take adequate time to consider all the pluses and minuses of going in this direction. Your findings might just reveal that your home business is ready to be the next “golden” opportunity for many other entrepreneurs.

**This article consists of general business information. Consult with business, financial, and legal professionals knowledgeable in your industry concerning any major business ventures you may undertake. HBM

Resources: Associations -*Direct Selling Association – http://dsa.org; Government: *Canada Business Network: www.canadabusiness.ca/eng; *Federal Trade Commission (FTC.gov): http://business.ftc.gov/multimedia/videos/business-opportunity-rule; *Bureau of Consumer Protection Business Center: www.business.ftc.gov. *SBA directory of business guides by industry: www.sba.gov/category/navigation-structure/starting-managing-business/managing-business/business-guides-industry; *U. S. SBA Offices for entrepreneurs, women, veterans, others – www.sba.gov/local-assistance.

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Advantages and Disadvantages of Running a Therapy Business from Your Home

It may not be a very common practice today, but the custom of running a therapy business from home is actually an old one. The forefathers of modern psychology like Mahler, Winnicot, Jung and of course, Freud used to treat patients from their home offices a lot of the times. However, there are multiple factors to take into consideration before starting a therapy business at home. While there are obvious financial and practical advantages, there are also privacy and safety concerns that one must prepare for. If you are planning to start treating patients at home, such as how to do meditation, it might be a good idea to go through the following points.

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Time and Money

This is the most obvious and the biggest advantage of practicing from home; you don’t have to pay rent and you don’t have to commute. The time you save by not having to travel to your office can be used to give more time to your patients. Also, when you don’t have to drive back home, you can always put in a few extra hours to both help patients and increase your income.

The Location Could Be Perfect

Patients will feel more comfortable to visit you if they don’t have to wait in a busy office building with multiple other people. A residence is by nature a friendlier and calmer environment which is perfect for patients who suffer from anxiety, depression, etc.

Balance between Personal and Professional Life

While a lot of us believe in leaving work at the office before entering our home, it is not always possible and a busy day in office could very well stretch well past the realms of a business day and into personal time territory. Having an office at home lets you stay in close proximity with your family and each time you take a break, you are back at home.

Builds Trust

Opening up to a complete stranger without knowing anything about him/her is a hard step for many patients. A home office can help a doubtful patient trust you more as allowing someone entry to your home is seen mostly as a gesture of trust universally. It may help you build rapport with a particularly difficult patient, especially children.


Privacy Issues

If you are treating patients from your home, you are putting your privacy and confidentiality at stake. It might be particularly hard to keep a purely professional relationship with them which is necessary in treating various types of mental illnesses.

Security and Safety Issues

This is the biggest issue of conducting therapy sessions from home. When a patient steps through your door for the first time, you may not know if that person can be a threat to you and your family’s security. The last thing you would want is for a sociopathic patient to know who you are and where you live.  Click here for more information on safety issues.


Keeping children and pets quiet during the hours that you conduct therapy sessions can be difficult. Additionally, your work might be interrupting family schedules and vice versa.

As you can see there are both advantages and disadvantages to running a therapy business from your home and only you can tell which side of the story applies more to your particular situation. Pediatric therapy might be the best idea when your office is at your home as it nullifies most of the safety issues mentioned.

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7 Top Lessons to Help Every Small Business Reach Milestones


According to the Small Business Administration, small businesses make up 99.7% of U.S. employer firms. They also report that only around one-third of all businesses started survive to the 10-year mark. There is a lot that goes into making it to that milestone, so that one’s business can outlast any challenges that come their way. Knowing those top lessons can help others not only survive, but to thrive.

“Being an entrepreneur certainly has its set of challenges,” explains Cher Murphy, owner of Cher Murphy PR. “But if you are able to grow and hold onto what is important, you can weather the storm. You have to focus on the positives and stick to a set of principles that guide you through your days and weeks, pushing year after year.”

Cher knows just what it takes to reach that milestone, as her public relations firm is celebrating its 10-year anniversary. While she knew public relations like the back of her hand when she opened her business, there are some lessons she knows have helped guide her toward long-term success. Here are those top 7 lessons that will help every small business reach milestones:

Support one another. Especially for women-owned businesses, it’s a good idea to support one another. Seek out other small businesses that are owned by females and collaborate in order to help both companies thrive.

Find people you can work well with. Small business owners will usually need others they can work with, even if it’s on a freelance basis. Find those people who you can trust and work well with, so you can rely on them when in need.

Know when to compromise. Many people have to make compromises in businesses, but they should never be made when it comes to your core values. Never sacrifice honesty or integrity. Being honest and treating people well will strengthen your business.

Be disciplined. When you are your own boss you don’t have someone reminding you of deadlines. There are many distractions in today’s world. Entrepreneurs have to be disciplined so that they meet the needs of their clients and help to grow their business.

Build relationships. Referrals are usually made as a result of the relationships that people build. Take the time to build good relationships with people in a variety of sectors and it will come back in the form of referrals.

Keep a good attitude. Having an attitude of gratitude is ideal. Leave the bad days behind, don’t let the challenges bring you down, and just keep being positive.

Be patient. Everyone wants success overnight, but as the saying goes, the journey of a 1,000 miles starts with a single step. It takes time, but when you plug away at it consistently and keep heading in the right direction it will happen.

A performance coach could also assist with the details when you get up and running.

“I’m proud to be celebrating 10 years and look forward to many more,” adds Murphy. “Along with being committed to helping my clients meet their needs, I also try to give back to others, even if it’s by offering advice. When you place a high priority on hard work you are bound to see good results.”

Cher Murphy PR has helped many clients over the last decade to garner media attention on national and local television, print publications, and online. They have represented such companies and organizations as Guardians of Rescue, Hound & Gatos Pet Food Corporation, The Doctor Yum Project, Alcatraz East Crime Museum, EOD Warrior Foundation, Paws of War and many more. For more information, visit the site at: www.chermurphypr.com.

About Cher Murphy PR

Cher Murphy PR is a full-service public relations agency which focuses on large-to-small business public and media relations management. The firm was started by public relations veteran Cher Murphy, a publicist with extensive experience in the industry and an impressive network of contacts. The company has helped a wide range of companies to benefit from media exposure in the way of broadcast, print, and online outlets. As experts in the field, they have extensive experience working in a vast majority of sectors. For more information, visit the site at: www.chermurphypr.com.

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Small Business Administration. Frequently asked questions. https://www.sba.gov/sites/default/files/FAQ_Sept_2012.pdf

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