Create an Effective Business Event Invitation Email

Business Event Invitation Email

Creating an effective business event invitation email is more than just about telling the date, venue and timing of the event. The purpose of such emails is to make the receiver of the email want to come to your event.

In order to accomplish this, you will need to make sure that your email contains the necessary elements that provide the potential attendees with a strong reason to visit your event. Below is a list of certain important factors that need to be borne in mind when writing an invitation email.

Primary elements of a successful event invitation email

#1 – A catchy subject line

The first thing that everyone looks at before opening an email is the subject line. Undoubtedly then, it is worth every piece of effort you put in to make the subject line as compelling as possible. The good news is that creating an effective subject line is not all that hard.

The first step is to consider yourself as the potential receiver of the email. That is, analyze and understand what would make you open an email or what kind of a subject line will attract you the most.

Secondly, you need to make sure that the subject line is short and gets the message across in the least amount of time. Longer subject lines are usually ignored and the receiver may simply perceive the email as spam or unnecessary.

Thirdly, optimize the subject line for various devices. Not everyone will be viewing your email on a PC. Given the increasing number of people using smart devices to access their emails, it only makes sense to have the subject line display properly across all other devices.

#2 – Personalization

Personalization is the key to any sort of email and not just for event invitations. Personalization involves using language that connects with the viewer on a personal note. For instance, the first paragraph of the body may be,

“We are honored to invite you to our annual…..”, instead of “This email is an invitation to our annual…”

Such personalization creates a sense of attachment and resonates well with the target audience as they feel that they are being valued.

#3 – Consistency

Consistency involves aligning the subject, body and other types of content such as pictures or logos with each other. Otherwise, the reader may simply perceive the email to be unprofessional and hence not attend your event.

Ensure that you have a strong and concise heading that is in line with the subject of the email. Furthermore, if you are using any form of pictures, they need to be such that they convey the same message throughout.

Remember that such emails are an integral part of brand creation. As such, everything needs to resonate with the brand values that you want to create for the event.

#4 – A clear description of the event and link to your website

The details of the event should be mentioned right in the beginning. Such details should include the date, time and the exact venue of the event.

You must then include a link to your website or landing page that further elaborates what the event is about.

You can read more about creating effective invitation emails here

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7 Top Lessons to Help Every Small Business Reach Milestones


According to the Small Business Administration, small businesses make up 99.7% of U.S. employer firms. They also report that only around one-third of all businesses started survive to the 10-year mark. There is a lot that goes into making it to that milestone, so that one’s business can outlast any challenges that come their way. Knowing those top lessons can help others not only survive, but to thrive.

“Being an entrepreneur certainly has its set of challenges,” explains Cher Murphy, owner of Cher Murphy PR. “But if you are able to grow and hold onto what is important, you can weather the storm. You have to focus on the positives and stick to a set of principles that guide you through your days and weeks, pushing year after year.”

Cher knows just what it takes to reach that milestone, as her public relations firm is celebrating its 10-year anniversary. While she knew public relations like the back of her hand when she opened her business, there are some lessons she knows have helped guide her toward long-term success. Here are those top 7 lessons that will help every small business reach milestones:

Support one another. Especially for women-owned businesses, it’s a good idea to support one another. Seek out other small businesses that are owned by females and collaborate in order to help both companies thrive.

Find people you can work well with. Small business owners will usually need others they can work with, even if it’s on a freelance basis. Find those people who you can trust and work well with, so you can rely on them when in need.

Know when to compromise. Many people have to make compromises in businesses, but they should never be made when it comes to your core values. Never sacrifice honesty or integrity. Being honest and treating people well will strengthen your business.

Be disciplined. When you are your own boss you don’t have someone reminding you of deadlines. There are many distractions in today’s world. Entrepreneurs have to be disciplined so that they meet the needs of their clients and help to grow their business.

Build relationships. Referrals are usually made as a result of the relationships that people build. Take the time to build good relationships with people in a variety of sectors and it will come back in the form of referrals.

Keep a good attitude. Having an attitude of gratitude is ideal. Leave the bad days behind, don’t let the challenges bring you down, and just keep being positive.

Be patient. Everyone wants success overnight, but as the saying goes, the journey of a 1,000 miles starts with a single step. It takes time, but when you plug away at it consistently and keep heading in the right direction it will happen.

A performance coach could also assist with the details when you get up and running.

“I’m proud to be celebrating 10 years and look forward to many more,” adds Murphy. “Along with being committed to helping my clients meet their needs, I also try to give back to others, even if it’s by offering advice. When you place a high priority on hard work you are bound to see good results.”

Cher Murphy PR has helped many clients over the last decade to garner media attention on national and local television, print publications, and online. They have represented such companies and organizations as Guardians of Rescue, Hound & Gatos Pet Food Corporation, The Doctor Yum Project, Alcatraz East Crime Museum, EOD Warrior Foundation, Paws of War and many more. For more information, visit the site at: www.chermurphypr.com.

About Cher Murphy PR

Cher Murphy PR is a full-service public relations agency which focuses on large-to-small business public and media relations management. The firm was started by public relations veteran Cher Murphy, a publicist with extensive experience in the industry and an impressive network of contacts. The company has helped a wide range of companies to benefit from media exposure in the way of broadcast, print, and online outlets. As experts in the field, they have extensive experience working in a vast majority of sectors. For more information, visit the site at: www.chermurphypr.com.

# # #


Small Business Administration. Frequently asked questions. https://www.sba.gov/sites/default/files/FAQ_Sept_2012.pdf

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How to Improve Your E-commerce Website in 2017

Nowadays, it’s highly important to keep your e-commerce frequently updated as new technologies are released on a daily basis, and your competitors can easily take your place at the top.


Focus on simplicity

Your website must be as simplistic as possible due to the fact that customers don’t want to spend hours of searching for their desired product. Frankly, most of them don’t even know what they actually want. You must provide your client’s with a personalized experience that would guide them throughout the website so that they can choose the needed items.

Ensure that your website could provide recommendations based on their selections. This way, you will cut their time spent in browsing, which would result in more conversions. However, you should not give them way too many options, as they can get easily distracted when they don’t know which one to pick.

Responsive website is a must

You can’t have a successful e-commerce without having a responsive design. You must invest money to ensure that your website can be browsed from each and every platform, which includes not only laptops but tablets, smartphones, and personal computers.

Some designs might look magnificent on large screens, but they can be quite unresponsive on mobile phones, for example. In recent years, statistics show that more people are browsing the internet from their phones, rather than their laptops. This means that you might be losing a lot of money because your site is not optimized.

If your business is not ready for a professionally made application, then you must have a responsive design to convert your mobile customers.

Options & search bar

Incorporate a search engine in your website in order to have a user-friendly internet site, because clients want to navigate through the platform quickly and find what they need without any hassles.

The options you provide within your categories should not be cluttered, which means that everyone should find them quickly. These options should provide your clients with products that they have never even thought of. This way, you increase your chances of converting them. If your search engine provides recommendations or predictions, then it’s going to be even more used by the individuals looking at your website.

Straightforward checkout process

This is the most important aspect of your website, and you must make it incredibly simplistic. Remove all unnecessary product options and advertisements because they can distract the customer, which would lead them to another page.

The customer must know how many steps he has to take to finish the buying process and wait for his product. Making it complicated would result in far fewer purchases. Analyze your website’s statistics, and if there are far too many people abandoning this page, then you have to make the necessary steps to improve it.

Make all of the payment options clear and easy to execute, whether it is PayPal, Credit Card, Bitcoin, or any other type of payment option.

The importance of live chats

The most important part of running a business is the customer service. You must be easily reachable when your client needs your help, no matter what the reason is. Live chats provide easy access to your team, and you can help them on-the-go. In most cases, this increases the conversion chances considerably.

When you think about it from the client’s point of view, the chances are that you won’t bother calling the phone either if you have a particular problem. E-mails are widely used on such occasions, but they are considered rather slow, and the client will probably choose to go elsewhere for the time you answer.

Chat services are instant, they eliminate a number of problems, and they will surely impress your customers.

Final Words

The idea is to keep the content of your website up-to-date, as clients wish to see new things more often. Don’t forget to update your blog with newer articles and change the featured and popular products every once in a while.

Optimize your website’s design regularly as well, because technologies change incredibly fast in modern days. A five-year-old design can be considered ancient by some of your clients.

Show your buyers why your website is better than the rest of your competitors. Is it easy to use? Are your prices lower than others? Tell people why you are the best and they will recognize you sooner or later!

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7 Amazing Women Founded Products

mixed chicksMixed Chicks

Mixed Chicks was launched by two “mixed chicks” on a mission to create a product line to meet the unique hair and skin demands of the multicultural woman. They’ve turned a dream into a reality, providing women of different ethnicities with hair care and makeup products that embrace their diversity.

With their Daily Hair Dress, they’re turning back the clock on dry, brittle hair using the healing properties of avocado, almond, and safflower oils. Their safe formula can be used as often as desired for an extra dose of strength and shine when you need it most! Mixed Chicks leaves your hair inviting to the touch by defining and locking moisture into every curl!

spattyThe Spatty

Cheryl Rigdon has always been a problem-solver, and when she got annoyed by not being able to access the product at the bottom of her expensive bottles of makeup and lotion, she came up with a solution. That solution was the Spatty! The Spatty is a new, innovative tool that fits perfectly in any small space in order to collect all the last bits of your beauty products. The BPA-free product comes in two sizes, 6-inch and 12-inch, perfect for just about any sized product! You’ll be amazed by the amount of money you’re about to save when you stop wasting the last of your makeup and beauty products!


This Women’s Business Enterprise was the first company to launch fashionable peel-and-stick wallpaper! Tempaper is family-owned and operated by the original founders Katherine Szilagyi and her twin nieces Julia Biancella and Jennifer Matthews. They continually try to reinvent the wheel with new textures and finishes. It quickly became one of the top solutions for many design problems and a fun alternative to decorating surfaces. The Tempaper collections reach many style categories to ensure that they can be used within any design project!


samanthaSamantha Leibowitz

After launching her career at the age of 14 on the Fashion Board for Nordstrom, Samantha Leibowitz’s passion grew stronger for the fashion industry. Throughout the years, Samantha advanced her skills in pattern making, draping, designing, sketching and color. With all of her acquired knowledge Samantha Leibowitz New York was born! This stunning New York based fashion brand features all of the latest trends in dresses, tops, skirts, rompers, and accessories! Samantha L offers a twist of classic and modern styles, ensuring you feel comfortable and fashionable for any occasion!

Bosom Couture

Bosom Couture creator and founder, Dawn Jackson, had acquired a closet filled with fashion “hopefuls” that were just waiting (and waiting) to be worn…once she found that “perfect” bra!

Bosom Couture Boob Glue® finally give her and all women more options! This fabulous gel ensures that your breasts stay exactly where you want them in the most natural way possible. No more adjusting strapless bras or other uncomfortable remedies, because with Bosom Couture you control how your breasts appear!

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face atelierFACE Atelier

Do you ever feel overwhelmed by the multitude of choices of foundation that “match” your skin tone? Founder Debbie Bondar created FACE atelier in part because she couldn’t find a foundation that did just that! She decided to develop an edited line of sophisticated, versatile, age and race neutral makeup that simply works! FACE atelier emphasizes innovation over imitation, offering easy-to-use products driven by quality, performance and originality. The star of the line, FACE atelier Ultra Foundation, has its own following that includes Billy B, one of the most sought after A-list makeup artists in the world.

Hip Peas

From one mom to another, Stephanie searched without success for a child-friendly product to help with her daughters sensitive hair needs. With a bachelor’s in biomedical science, a master’s in healthcare administration, and her “street knowledge” as a conscious mom, she knew she had the scientific expertise, health-focused business training, and passion for the subject to create her own healthy hair care products! Thus, Hip Peas was born! Free of harmful chemicals and irritants, this brand is the safe choice for babies, children, and even sensitive adults. Not only do these products actually work, they are free of dangerous ingredients like parabens, phthalates, and petrochemicals!

  • peaTest out the Shampoo & Body Wash! Made with natural ingredients that won’t irritate sensitive skin or eyes because this rich foaming lather is hypoallergenic and has a light non-toxic fragrance.

  • The Conditioner gives your hair that special touch and actually works to hydrate your hair the health way.

  • The Detangler can wrangle the knots in any hair type and it even increases shine and eliminates frizz! This healthy collection is great for both men and women!

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Seven of the Best Reasons for Working in Construction

If you’ve been working in construction for a while now, or if you’re thinking about getting into it after school or college, you may be asking yourself why you got into it, or why you should. There are countless reasons, really – just take a look around you – humans need buildings, and lots of them! But there are lots of other, less-obvious things about a career in construction that should make you happy and proud. Here’s just seven of them…


All those buildings that people need and rely on to function as a society – you helped to build some of them!

Not many other professions give you the opportunity to say that to yourself and to others. You may be walking or driving past a new hospital, or a new school and you can feel satisfied and proud that you helped to get the RSJs just right, or that you poured the concrete that the kids are now running around on.

As part of the construction industry, you’re the backbone of a strong economy

A country’s strength is closely allied to its construction industry. If there are lots of construction projects going on, there’s lots of new jobs being created, bringing new funds, new faces and new life into communities. This is without mentioning the long-term benefits of the new infrastructure.

You can make as much progress within the industry as you like

You’ll start off at the bottom, it’s true, but construction is an egalitarian kind of industry, especially if you work for a more progressive company like Lagan Construction Group. You’ll be able to work your way up the ranks, learning new skills and areas of expertise every day, from people who have been working in the job for decades.

You see immediate results

Construction is a very physical job (you already knew that, of course) and so you see the results of your labour every day. For example, if you are installing new garage doors for new homes, you will see the immediate impact. There’s no waiting for experiment results to come back, no big data to have to interpret – just making things happen and watching your team members doing the same!

Every day is different

OK, there’ll be the occasional boring day, but that just makes the non-boring ones even better. Each new site, each new project, brings something different to the table.

You’ll be able to work with a solid, cohesive team

Working together to build something and to solve problems is one of humanity’s biggest bonding experiences. You’ll learn people-skills and also make friends for life. The construction industry is known for its close networks as teams and companies often collaborate over the years and get to know one another. You’ll also bond strongly with the members of your own team; even though some of them might drive you mad, you know they’re great at their job and that you can rely on them.

All these great benefits and you get a decent pay packet, too

You’ll rarely be out of work if you go into construction and many companies offer generous overtime and bonus schemes to go alongside your basic salary.

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How to Ensure Your Real Estate Investment Has Positive Cash Flow

Copyright: dolgachov / 123RF Stock Photo
Copyright: dolgachov / 123RF Stock Photo

The holy grail of real estate investing, acquiring properties you can rent for more than it costs to own and operate them should always be your goal. Like any other business, to be successful, you must be profitable. Fortunately, there are some key strategies you can employ to ensure your real estate investment has positive cash flow.

The first thing you need to do is find an area with the potential for growth with which you are familiar—or can become familiar. Most investors start out buying near where they live. However, if you’re located in a mature (read very expensive) market such as San Francisco or Manhattan, you’ll likely be better off targeting a newer, more suburban area.

However, rather than going in blindly, spend some time getting to know the region. You want to get a solid understanding of the types of people who are attracted to a given neighborhood, what it costs to maintain properties there, and most importantly, how much rent you can charge and still be competitive.

Once you’ve studied the locale, it will be easier for you to recognize solid opportunities when you run across them. This is where working with a residential property management company like Onerent can also be beneficial to your enterprise. The best ones know the areas they serve and can make solid recommendations based upon your preferences.

When purchasing, ideally, you’ll want to get into your investments for at least 20 percent less than the location’s median price. You’ll also pay for inspections, appraisals and transfer fees when you purchase, so these should be factored into the purchase price. You can then apply the following equation to get a rough idea of the profit potential of the investment.

(Gross Annual Rent/Purchase Price) x 100 =

If the answer is eight percent or more, you’ll probably be fine. Anything over 10 percent is pretty much a slam-dunk. A number below eight percent is likely to be problematic. Keep in mind; this assumes you have your costs in line so they don’t eat into that eight to 10 percent margin. So before you get excited about it, take some time to calculate the expenses you’ll need to cover.

One of the most important costs is the typical vacancy rate for the area in which the property is located. Your local realtor board can usually supply this information.  Whatever the percentage works out to be, you’d be smart to hold a commensurate amount of the property’s annual income in reserve to cover it. Property taxes should also be included in your operating costs.

Repairs, maintenance and turnover costs usually come in at around five percent of the annual income, so you should set aside cash for those as well. While repair costs won’t come up all the time—if you’ve identified a sound property—it’s better to have the cash in reserve than it is to scramble to find the funds when an emergency arises.

Looking at all of these numbers, you’ve by now realized only a small percentage of the properties you’ll encounter will qualify as guaranteed profit-making propositions. This is why it’s so important to go in with your eyes open to ensure your real estate investment has positive cash flow.

Basing your decisions on solid math, rather than speculation — or worse, an emotional response — will help you keep your choices grounded in reality. While it’s very easy to fall in love with a pretty property, it’s important to remember beauty is only skin-deep. Negative cash flow cuts to the bone.

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20 Practical Tips for Choosing a Great Domain Name for Your Brand

Domain Name

When it comes to selecting a domain name for your brand, there are a lot of factors to take into consideration. Domain names should be short, relevant to your business, easy to remember and easy to pronounce. If clients can’t find your website easily and recommend it by word of mouth, you are lacking something. This piece takes a look at 20 important domain name tips.

..But first, where can you buy a domain name?

A quick search online would present you with numerous options for registering your company’s domain. You can choose any of the numerous registrars and work with them. Depending on the kind of domain you are seeking to buy, you can expect to spend as little as $10 on a name and as high as 6-digit sums for premium names. If you already have a chosen hosting provider, you should consider getting a domain from them, since many of them offer free domains when you purchase hosting, and it can help to keep domain name and hosting in the same place.

Now to choose your domain name

1 Choose a brandable name

This is why experts advise you to brainstorm domains as well, when choosing your company name. A brand name that is accompanied by the same domain name is beneficial. You only need to look at the biggest brands and their domains, and how they dominate the search engines to understand this point. It’s easy for Coca Cola, Amazon or Apple customers to find the business online because the brand name is the domain name.

2 The .com extension should be high on your list

…But don’t get fixated on it. There have been many arguments on why the .com extension is the king of domains and why you must get one. There is some backing to those arguments as many web users are still addicted to expecting a .com ending for a website following years of dominance by the extension. However, the landscape has changed a lot in the last few years. New generic Top Level Domains have been introduced, with more in the pipeline. Users are slowly acclimatising to the fact that businesses can use other extensions. However, if the .com extension is available for your chosen name, go for it.

3 Ensure ease of typing

The short attention span of the typical web user is well documented. They would rather not visit your company website if they have to copy and paste the address from somewhere else or they have to struggle to remember it. Keep things easy and straightforward.

4 Consider keywords

What is your business about? You should consider using keywords in your niche. This is even more important where you are unable to secure a brand domain name.

5 Choose a pronounceable name

If the name can’t be pronounced, you would not be able to take advantage of word of mouth advertising. Seek the opinion of several external parties to be certain that the domain name can be pronounced.

6 Beware of trademark infringements

If your chosen domain name would be seen as a clear infringement on an existing trademark, you could be courting lawsuits. This is why you should consider legal advice during the process of choosing the company’s domain name. If the domain sounds similar to the name of another company, avoid it.

7 Short and Memorable Wins

Can the name be remembered after a glance? Some of the best domain names are short and memorable. Examples include: Hubspot, Facebook, Twitter, Behance, MOZ, Alexa and more. Notice something about them? They are mostly one or two syllable names.

8 Avoid numbers and hyphens

…And all special characters. They are a drag. Most people would not remember them and those who attempt, could make mistakes that would either lead them to your competitor or to a parked domain.

9 Choose a name for the long haul

You need to carefully complete the selection process as changing your mind years down the line can be debilitating, when the name has built some traction with your audience and the search engines.

10 Confirm social media availability

As a brand, you’ll need to use the same name across your social media channels. Check the availability of the name for the brand’s social media platforms.

11 The right domain name extension is vital

There is no reason to limit your brand with a country specific domain if your brand has a global reach- it sends the wrong signals.

12 Research

If you have read to this point, you’ll understand that the brand name decision is not one you can make lightly. Spend time on research. Which brings us to the next point.

13 Use a Domain Name Generator

There are many of them online. Feed the generator keywords and they can generate good domain names that can also double as your brand name.

14 Avoid personal domains

Even if your brand is a small home based business, avoid using your name as the domain. Apart from the negative impact on marketing and credibility, using a personalised domain is risky because it can be a pain when the brand grows bigger than you expected.

15 Feel Free to Modify

If you find that your brand name is unavailable, you can drop a letter or two or drop vowels to come up with a modified version of the name. Consider swapping letters like using KS for X using Z for S.

16 Stay Unique

Remember, your brand name should be unique. Originality creates a positive impression and also ensures that you won’t infringe on any trademarks.

17 Register other variants of your domain name including country specific domains

When you buy other versions of your brand name, you can avoid cybersquatting cases in the future. You can also redirect the additional domains to make sure you are not losing traffic to “wrong spelling squatters”.

18 Consider the new premium domain extensions

If your chosen domain name for your brand is Xyzcars.com, check to see if you can register xyz.cars. New premium domains have opened up a lot of opportunities with their memorable and keyword rich nature.

19 Avoid trends

Are you considering to make a trendy addition for your domains? Find a name that would stand the test of time instead. Using trendy abbreviations of buzzwords should be avoided.

20 Avoid a naming disaster

Do a quick search online for funny domains and you would find many examples of domain name choices that have gone wrong. If people laugh out loud on hearing your chosen domain, it’s not good for your brand. Similarly, avoid using words that have other meanings in other locations.

Choosing a brand domain name is an arduous task and for good reasons. The name is the foundation of what could to become an empire. Put in all the work with these tips in mind. For more information on domain names and hosting see Freeparking.co.nz

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3 Time-Saving Software Innovations for Your Construction Company

Admin tasks are like weeds – you get rid one only to find another three have sprung up.

Whether it’s finalising quotes for prospective customers, filling in paperwork or catching up with an overflowing inbox, there’s no shortage of pesky little jobs to keep you busy.

If you’re not careful, you’ll soon find you have to practically chain yourself to your desk for the entire week just to get halfway through them all.

It’s bad news when you run a construction company.

Instead of getting out there to visit sites you’re stuck at base camp, working in your home office and relying on phone calls to stay up-to-date with your team’s latest triumphs and difficulties.

You should really bet out there overseeing your Cape Town Nutec House Builders.

To free yourself from your paperwork prison, you need to figure out how to cut your admin time down – and we’ve got just the answer for you.

Here’s our pick of three of the best software innovations that’ll boost your efficiency and help you get back on site.

Copyright: kzenon / 123RF Stock Photo

#1: Inspection software

As the person in charge, it’s your responsibility to ensure all equipment and projects are in line with safety regulations.

Failing to do so not only puts your employees at risk but also your business – should your standards slip, you could face a major fine or even a closure.

Inspection software from Motion Software is used in lots of industries, including construction, to keep comprehensive safety records. By quickly collecting data it reduces the time between inspection and final report, helping you effortlessly build evidence of compliance.

#2: HR software

Whether you run a construction company or a retail shop, looking after your employees is one of the biggest admin responsibilities you’ll have to deal with.

If you don’t have proper procedures in place to handle payroll, expenses and scheduling, you’ll soon find it takes up all of your spare time.

HR software from the likes of MHR can help you take care of the odd and ends associated with workforce management, keeping you in line with regulations regarding employee rights and keeping your staff happy.

#3: Building Information Modelling (BIM)

OK, BIM may be a little pricey but we still think it deserves mentioning, mostly because alongside streamlining your processes it could also help you win bigger clients – and the sizeable paycheques that come with them.

Data-based 3D models of projects can reduce mistakes (and the time and resources they waste) and improve productivity, all by making collaboration between team members much simpler.

Autodesk BIM software could revolutionise the way your company operates so, even if it’s not a realistic option right now, it’s worth keeping an eye on developments and prices over the next few years.

Have you got any other time-saving tips for business owners struggling to stay on top of admin? Leave a comment and let us know.

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Five Simple Ways to Make an Online Store Stand Out


Some months ago, a colleague of mine ordered a pair of shoes from an online store. When they unpacked the parcel during lunchtime, there was a leaflet in it with pictures of three friendly looking men working in the shipping department of that online shop. With a marker, there was a cross below one of them, indicating that Toby was the person who packed the parcel. Did I need to know that? No, not really, but it did turn the anonymous online store into a likable business run by real people.

This is just one example of how online stores can make themselves unique. The competition is tough, so it is definitely a good idea to focus on what makes you distinctive and unique. Let’s be honest, often online shoppers do not care much if they buy a product in the web shop “Fashion Empire” or from their competitor “Empire Fashion”. These customers go with the shop who is offering the right product for the right price in the right delivery time.

If your shop offers a unique experience, you can become the unicorn in a herd of horses. Your customers are more likely to remember you and increase the chances of them buying again. In the best case, the buyer will talk to their friends about your online shop and how it made them feel.

Uniqueness can be achieved in different ways – some smaller, some larger in scale. You should always keep in mind though, that with all such retail efforts you should stay within the boundaries of logical convention.

A great shop design

When creating an online store, the first thing that comes to mind is design. How your shop looks is the first thing your visitors will notice. Creating uniqueness doesn’t mean you need to go overboard and design something radically new. It is important to stick to the fundaments of web design and usability, like the design and typography. Additionally, colors also play a big role when online shopping and are useful for setting a specific mood.

Ensure your shop software allows for freedom of fonts to choose from and colors that can be easily changed in the administration area of your shop. Nowadays, the layout and details of shop themes offer great opportunities to create a unique design for your store.

Be effective with photos

The images in your shop are another huge aspect of how customers will perceive your store. Besides making sure that the image quality is always high, exercise freedom to create something unique using pictures. Why not show off your shop’s categories on the start page with beautiful pictures, and present yourself and your team on the “About us” page? A bold background image that fills the whole screen is an interesting way to use pictures to stand out from other stores.

Unique content and copy

The catch phrase “content is king” may well be over-used, but there is truth in it. The wording on your website is a quick and easy way to communicate what makes your shop unique. Whatever voice you come up with, it should be consistent throughout. It can be confusing for the customer to read a funny, pun-filled start page and then read a boring, authoritative FAQ page or blog post. Keep in mind the wording should be optimized for search engines, you should be current on the right keywords and conventions of SEO practices.

Show who you are

If you run a small shop, creating a personal connection to your customers can be a big advantage over big players like Amazon. Some merchants go so far as to put a picture of themselves in the sidebar of their store, so it is visible on every subpage.

You can also optimize your “about us” page. This part of your shop is the perfect place to explain to the customer what differentiates you from all of the other online shops out there. Show pictures of your staff and office, tell the story behind your shop and explain why you are the best person for selling these products.

Small supportive elements

Use small elements that show the customer a high level of care for them and attention to detail. One idea is to hide a so-called “Easter egg” within your store. This can be a hidden message, an inside joke, which is not so obvious but can be found by attentive customers.

Finally, yet importantly, you can also take care of the offline details of your shop. Why not put a small, inexpensive gift into each package or use branded parcels showing your logo? As you can see, there are plenty of possibilities to stand out from the crowd.

The post Five Simple Ways to Make an Online Store Stand Out appeared first on Home Business Magazine.

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How to Convert HTML to PDF


HTML and CSS are two of the most basic programming languages that are used today mostly in the world of web development. Both languages are independent of each other but they work together to create website pages, and describe how they interact with the user.

Even though these languages are very old they are still very common as they are used in writing code for most static web pages. Web pages are basically nothing else but a simple text document which contains information about the design and functionality of the page. If you haven’t ever seen one, check out the image below to get a closer look at a sample of a YouTube page:


As you can see from the image, to someone who isn’t familiar with programming and website development, it basically looks like gibberish. However, for the few of us that have encountered these types of files it is nothing new. In fact, we are so used to seeing them not only in text, but other formats as well.

Earlier we mentioned that web pages are basically a text file with a bunch of written commands and content. It is very important that none of those commands and no content gets lost, damaged or otherwise misplaced, and when you send files via internet or try manipulating it otherwise, that is just what might happen to HTML and CSS files.

Due to their simple nature, HTML and CSS files have little to no formatting. This is exactly why you must take care how you transport and manipulate these files, otherwise you might end up having just a messy text file online instead of a beautiful website.

One of the best and most safest ways to send your files is by converting them to PDF. Why? Well, Portable Document Format, or PDF, is built for sending files and safekeeping content and other types of files you need long term. Here’s a couple fun facts about why PDFs are the best format to send files in:

  • PDF files can be password locked
  • Content can not be deleted once it is inside the file
  • They are easily convertible and by far one of the easiest formats to manipulate
  • They are “read-only” and also designed to work on all platforms

So, what happens when you are on the road, your clients are demanding and sending you files to be reviewed and rewritten, or you need to do some quick changes to your file before sending it back to your development team? Or you have to do a quick email exchange and take a closer look at the file but you don’t have your laptop at hand? One handy app that might help you is PDF Converter Ultimate, a mobile converter that has instant free Text to PDF conversion.


The app works via a dedicated online server which converts all files in under a minute or two, no matter how big they are. The app has a very simple user interface so it really shouldn’t take you too long to figure it out if you are tech savvy. Basically what you need to do is open the app and tap on one of the offered cloud services such as Dropbox, Gmail, Google Drive and others, and select which file you want converted. Once you select it, the file is sent to the server for conversion and downloaded back to your device once the process is complete. The newly converted file will be in .txt or .pdf format, depending on which way you want the process to go.

All the integrated cloud services are available in the free version
All the integrated cloud services are available in the free version

The app offers another 5 different types of conversion that cover most of the standard MS Office documents. Aside from text files, you can convert PDFs to Word, Excel, Image, PowerPoint and even AutoCAD files.

As we have previously said, this app can convert both ways (PDF to Text, and Text to PDF), which means that you can quickly close the loop when it comes to managing your files, receiving and sending them out via email.

If you are a developer and you’ve had some experience with this type of problems feel free to try out PDF Converter Ultimate which is available on both iOS and Android.

The post How to Convert HTML to PDF appeared first on Home Business Magazine.

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